Review your product, customer evidence and current acquisition activity.
Founder service
Go-to-market planning
Choose a clear first audience, proposition and route to market.
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Who it is for
When this service helps.
Startups preparing a product launch or refining an early sales motion after initial customer feedback.
Trying every channel at once makes it difficult to learn what works. We help you focus your positioning, acquisition tests and sales process around a defined customer segment.
Defined work
What we help you put in place.
- An initial target segment and a focused value proposition
- A prioritized channel and partnership test plan
- A customer journey from first contact to activation or purchase
- An experiment scorecard with owners, budgets and success criteria
Working together
A clear, scoped process.
Choose the initial segment and develop testable channel hypotheses.
Agree a practical launch plan and a measurement rhythm.
Deliverables, access requirements, timing and fees are confirmed after reviewing your needs. Additional production or implementation work is scoped separately.
Questions
Before we get started.
Does this include buying advertising?
Media buying, creative production and advertising spend are separate unless explicitly included in the agreed scope.
Can you help an existing product?
Yes. The work can focus on improving a current audience, channel or sales process rather than launching a new product.
Take the next step
Find the right way to work together.
This service fits within Growth Track. Apply for a program, or email us about an individual service.