Define the audience, problem and decisions the research should inform.
Founder service
Customer discovery sprint
Replace assumptions with direct evidence from the people you want to serve.
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Who it is for
When this service helps.
Idea-stage and early product teams who need to understand a specific customer problem before investing further in development.
A broad market estimate does not tell you why someone would use or pay for your product. We help you plan conversations, record evidence and decide which assumptions deserve a test.
Defined work
What we help you put in place.
- A focused customer profile and a map of the riskiest assumptions
- An interview guide and a practical participant recruitment plan
- An evidence log distinguishing observations from interpretations
- A findings summary and recommendations for the next product test
Working together
A clear, scoped process.
Prepare interviews and collect evidence with the founding team.
Review patterns, unresolved questions and the next experiment.
Deliverables, access requirements, timing and fees are confirmed after reviewing your needs. Additional production or implementation work is scoped separately.
Questions
Before we get started.
How is this different from business validation?
Business validation examines the wider business proposition. This sprint focuses on structured customer conversations and the evidence they produce.
Will you recruit every participant?
Recruitment responsibilities, participant incentives and interview volume are agreed in the project scope. No unlimited recruiting is included.
Take the next step
Find the right way to work together.
This service fits within Foundation Sprint. Apply for a program, or email us about an individual service.